Salma Alam-Naylor
Head of Developer Education at Nordcraft
Salma writes code for your entertainment. She helps developers build cool stuff by writing blog posts, making videos, coding live on the internet, and publishing open source projects. After a career as a music teacher and comedian, Salma transitioned to technology in 2014, working as a front end developer and tech lead for startups, agencies and global e-commerce, moving to Developer Experience and Developer Education in 2021. She currently works for Nordcraft as Head of Developer Education. Active in the developer community, Salma is a GitHub Star, a former Microsoft MVP for Developer Technologies (2021-2025), winner of the Jamstack Conf Community Creator Award 2021, and a partnered Twitch streamer. She also makes videos on YouTube about tech and the history of The Internet.
Events
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talk Everyone
Lost in Translation: Why the Handoff Has No Place in Modern Software Design
Main Hall, Monday 17 November 14:30 - 15:30
For too long, product teams have accepted the handoff between design and development as a necessary step. But every handoff introduces translation, and with it comes compromise, delay, and diluted intent. What if designers could fully own the path from idea to implementation? This talk explores what a future without design-to-development handoffs could look like. By empowering designers to directly implement their own work, teams can aspire to faster iteration cycles, stronger creative ownership, and products that more faithfully reflect their original vision. This is not just a workflow improvement, it's a call to rethink how great digital products get made.