Andreas Møller
CEO and Co-Founder of Nordcraft
Andreas spent 20 years building websites and apps before he finally started Nordcraft and built the design tool he always wanted.
Events
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talk Everyone
Lost in Translation: Why the Handoff Has No Place in Modern Software Design
Main Hall, Monday 17 November 14:30 - 15:30
For too long, product teams have accepted the handoff between design and development as a necessary step. But every handoff introduces translation, and with it comes compromise, delay, and diluted intent. What if designers could fully own the path from idea to implementation? This talk explores what a future without design-to-development handoffs could look like. By empowering designers to directly implement their own work, teams can aspire to faster iteration cycles, stronger creative ownership, and products that more faithfully reflect their original vision. This is not just a workflow improvement, it's a call to rethink how great digital products get made.